Product & Partnerships @ PHIA
COMPANY
Phia
TIMELINE
Mar 2025 - Present
ROLE
Product & Partnerships Intern
TEAM
Worked with members across every team
OVERVIEW
Phia is an AI fashion discovery app founded by Phoebe Gates and Sofia Kianni. I joined as an intern in high school, and grew into a cross-functional role spanning product and partnerships. I lead QA of all surfaces (iOS app, browser extension, web experience) translating user friction into product improvements while also shaping the in-app discovery and curation experience as I lead partner onboarding and media placements for brands like Nike, Skims, Reformation, and Coach.
TOOLS
Mixpanel
PostHog
Internal Tools (Phia native)
Figma
Affiliate Network Platforms (CJ, Rakuten, Awin, Impact, etc.)
Metabase
Shopify
ShopMy
PRODUCT CONTRIBUTIONS
Owned end-to-end QA across all surfaces (iOS app, browser extension, web experience) analyzing data and metrics to surface issues and translate user pain points into real product improvements
Served as a bridge between users and the product/design/engineering team, helping to conduct feedback sessions and driving cross-functional improvements that shaped core app functionality
Compiled and analyzed daily reports tracking onboarding activity, QA findings, and user session data to inform product, design, and engineering decisions
PARTNERSHIP CONTRIBUTIONS
Owned all media placements across the app (editorial content & brand inclusions) that defined the in-app discovery and curation experience
Led full-cycle brand onboarding for affiliate brand partners managing everything from asset coordination and approvals to go-live execution
Managed affiliate operations including network performance tracking & internal database maintenance
